What was created:
- Brand and Style Guide
- Ebook Strategy Guide Written, Designed and created
- High converting double opt in Landing Page strategy
- Webinar Presentation Creation
- Facebook Strategy
The Unlock Your Mortgage brand was born out of an idea stemming from an innovative new financial product called: ‘Debt Recycling’ that was being offered by a financial brokerage known as Quest Financial – Powered by the national company Knowledge bank IQ. The challenge was to make Debt Recycling an attractive social brand that built a community and captured leads by downloading a strategy guide (Ebook) and then automatically offering a complimentary a seminar ticket / phone consultation for the client to close more qualified leads.
The Evolve Strategy:
Our team quickly realized that Debt Recycling was not a sexy social brand and that it’s complexity needed to be translated into a visual representation of the strategy to capture more attention and garner interest quickly and easily – without the use of detailed mathematics and formulas. We then created an easy to understand eBook with visual graphs and emotive images that had a clear call to action. This was backed up by an automated 2 step opt in process that enabled interested leads to register their phone number to be followed up for a strategy consultation. Otherwise we used Webinars to engage and educate the social audience whilst creating further digital assets by recording the session.
The Evolve Outcome:
The campaign delivered a steady stream of 40 – 50 leads per month, 30% of which converted into highly qualified leads interested in becoming clients resulting in over $15,000 in potential monthly commissions.